Monday: September Construction Spending, Pending Home Sales,
Tuesday: Factory Orders, Auto & Truck Sales
Wednesday: Federal Reserve Meeting
Thursday: Weekly initial jobless claims, 3rd Quarter Productivity
Friday: Consumer Credit, Wholesale Inventories
Larson Notes: The government stimulus in cars grew the economy lst month together with home sales by 3.5%. That is mainly due to cash for clunkers and the $8000 home…
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Added by Howard Larson on November 2, 2009 at 11:16pm —
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Monday
Tuesday: Durable Goods Orders (B), Case-Shiller Home Price Index, Consumer Confidence (B)
Wednesday: Durable Goods Orders (B), New Home Sales (C+), Crude Inventories
Thursday: Weekly initial jobless claims (C+), Gross Domestic Product (B)
Friday: Personal Income and Consumption (C+), Chicago Regional Manufacturing Surveys (B)
*Rating Scale by Importance (A-F)
Larson note: Last week we saw Home sales go up but new housing sta…
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Added by Howard Larson on October 26, 2009 at 10:30am —
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Monday:
Tuesday: Sept. Producer Price Index (B-), Sept. Housing Starts and Building Permits (B-)
Wednesday:
Thursday: Weekly initial jobless claims (C+), Sept Leading Indicators (D-)
Friday: Sept Existing Home Sales (C+)
Larson note: Looking to keep the upward outlook this week. I am looking for producer pricing so say flat and housing starts to continue to go up and home sales to contintue strong as though the end of November with the government tax credit of $8000…
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Added by Howard Larson on October 19, 2009 at 9:30am —
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Facebook, twitter, ning sites and other social medial sites are great ways to engage your customers. There are many ways you as a marketer can take advantage of this new and misunderstood phenomenon.
1. Incorporate social media networking into a header or footer in your email template. You can keep it simple with a little link to your facebook fan page of your business twitter account; of you can make it quite complex and encourage sharing to Digg, Delicious or other sites. If you…
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Added by Howard Larson on October 13, 2009 at 10:30am —
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Monday:
Tuesday:
Wednesday: Retail Sales, Business Inventories
Thursday: Weekly initial jobless claims, Consumer Price Index, Crude Inventories
Friday: Industrial Production, Capacity Utilization
Larson note: I was a little surprised by the retail sales report for September as were a lot of people. I guess school supplies were really selling like hot cakes. That and consumer bowering going down will only help in the long run. But it is still employment. Do you add pe…
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Added by Howard Larson on October 12, 2009 at 9:03pm —
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Monday:
Tuesday:
Wednesday: Consumer Credit, Treasury Budget
Thursday: Weekly initial jobless claims, Wholesale Inventories
Friday: Trade Balance
Larson note: I was ready this week. Auto sales drop, employment rate higher. Still I like what I and my people are hearing off the street.
This week, don’t expect anything good report wise. We need inventories to keep low and I am not sure if they are low enough. My only suggestion is to pick your battles and push forward.…
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Added by Howard Larson on October 5, 2009 at 10:30am —
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Monday:
Tuesday: Case-Shiller Housing Price Index, Consumer Confidence
Wednesday: Gross Domestic Product, Regional Manufacturing Surveys
Thursday: Weekly initial jobless claims, Personal Income and Consumption, Construction Spending, Auto and Truck Sales,
Friday: Factory Orders, Payroll / Nonfarm Payrolls
Larson note: Wow was I off last week. I expected upward trends and saw bad news home sales and factory order reports. Good news was the Fed will hold intere…
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Added by Howard Larson on September 28, 2009 at 10:30am —
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Monday: Leading Indicators
Tuesday: FHFA US Housing Price Index
Wednesday:
Thursday: Weekly initial jobless claims. Existing Home Sales, Durable Goods Orders
Friday: August New Home Sales
Larson note: We saw some bad and I mean bad employment numbers last week, as August numbers really took a beating, yet on the up side the manufacturing figures looked good, very good. So where do we go from here. Yes employment is going to stay tight, very tight as employers…
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Added by Howard Larson on September 21, 2009 at 9:30am —
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Monday:
Tuesday: August Producer Price Index, August Retail Sales, July Business Inventories,
Wednesday: August Consumer Price Index, August Industrial Production, Crude Inventories,
Thursday: Weekly initial jobless claims. August Housing Starts and Building Permits,
Friday:
Larson note: Well we have another feel good week again, but remember we are STILL in a recession. Even though things are getting better, the downspin has not stopped. If we can stop losin…
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Added by Howard Larson on September 14, 2009 at 12:10pm —
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Monday:
Tuesday: August vehicle sales, August institute for supply management index, July construction spending
Wednesday: Second quarter productivity revision, Fed meeting minutes, July factory orders
Thursday: Weekly initial jobless claims. August institute for supply management services index,
Friday: August employment report
Larson note: We saw another week of “good stuff”. Good consumer spending report (up 0.02%) nice car purchasing (thanks cash for clun…
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Added by Howard Larson on August 31, 2009 at 9:30am —
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Monday:
Tuesday: August Consumer Confidence
Wednesday: July Durable Goods Orders; July New Home Sales
Thursday: Weekly initial jobless claims
Friday: July Person Income and spending
Larson note: Last week came out pretty good. Stocks up and existing home sales up 7.2%! Even the Feds are saying things are looking good.
This week? Yes. I think we have turned the corner. If you don’t have your advertising, marketing and sales play in full swing, you had better hope yo…
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Added by Howard Larson on August 24, 2009 at 2:14pm —
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Monday:
Tuesday: July Producer Price Index, July Housing Starts
Wednesday:
Thursday: Weekly initial jobless claims July Leading Economic Indicators
Friday: July Existing Home sales
Larson note: Last week came out pretty much what I expected it to be. Inventory levels lower, Production higher, and a boosts in productivity levels. This will all work out to our advantage in a month as those low inventory levels need to be refilled, perhaps not up to previous levels but…
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Added by Howard Larson on August 17, 2009 at 11:36am —
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Monday:
Tuesday: 2nd Quarter Productivity, June Wholesale Inventory
Wednesday: June Trade Balance,
Thursday: Weekly initial jobless claims July Retail Sales, June Business Inventories
Friday: July Consumer Price Index, July Industrial Production
Larson note: Well 2 good weeks in a row do I hear 3? I’m thinking yes. Despite the high unemployment rate things are will continue to look good. I’m hoping for low inventory levels which lead to higher production level…
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Added by Howard Larson on August 10, 2009 at 2:20pm —
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Monday: June new home sales
Tuesday: July consumer confidence, May Case-Shiller home prices
Wednesday: June durable-goods orders, Federal Reserve beige book.
Thursday: Weekly initial jobless claims
Friday: 2nd Quarter GDP
Larson note: I promised you a good statistic week last week and bingo, you got it, heck we even got a an added bonus of a no hitter perfect game pitched by Mark Buehrle of the Chicago White Sox’s. The Dow goes over 9000 and then Ford p…
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Added by Howard Larson on July 27, 2009 at 12:18pm —
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Pre, mid and post marketing campaign surveys as a simple and cost efficient way to gather feedback from customers to make your message even more appealing, but they still need a reason to respond.
You can conduct tests, give out coupons or incentives offers works wonders to get a reply. You can then cluster responses and analyzing the details to h alp you find the super users who can and are willing to provide you with additional insight into the core elements to your campaign.
Then after all…
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Added by Howard Larson on May 28, 2009 at 12:24pm —
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Social Media can be a great way to maximize money and find low cost ways to market your business. But think it though form start to finish as best you can. There are dollar costs as well as time costs. Lake any marketing program you put in place it has to offer a real value to your bottom line and give a positive experience to your target audience.
You need to be realistic in your SM attack and pick one tool at a time, learn it, use it and then add in a second tool. If you are not carful you ca…
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Added by Howard Larson on May 27, 2009 at 9:39am —
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Monday:
Tuesday: May consumer confidence index, March Case-Shiller home price index
Wednesday: April existing home sales
Thursday: Weekly initial jobless claims, April durable goods orders, April new home sales
Friday: First quarter gross domestic product revision
Larson note: Ok it’s show time. We will start to see results of a turn around, and from here things will only continue to be getting better. If you’re not in position to expand get yourself and your business ready now!
Larson & A…
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Added by Howard Larson on May 26, 2009 at 2:50pm —
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1. Do tailor your message to fit the recipients you are targeting. Recycling a mailing piece originally intended for one segment, say men and try to portion it at woman will just not do it. It is better to not advertising at all then to get lazy and send out the wrong message
2. Don’t just talk about equality. Your company and brad will win more loyalty in the market if your company is known for supporting its employees. Human rights issues do make a difference.
3. Do remain s…
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Added by Howard Larson on May 21, 2009 at 10:58am —
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Monday:
Tuesday: April housing starts
Wednesday:
Thursday: Weekly initial jobless claims, April leading economic indicators
Friday:
Larson note: Slow week report wise. More retail earnings reports coming out this week. Expect the same kind of things you saw last week. Despite the good reports we say last week, ones that were as good if not better than expectations the stock market moved down. Consumer prices were flat, manufacturing contracted LESS than expected, yes the Wall Street pro’…
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Added by Howard Larson on May 18, 2009 at 12:13pm —
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What makes a supplier exceptional or best in class?
1. Good customer service
2. Fast delivery
3. Inventory / Parts delivery or Necessary staff
4. Pricing
5. Flexibility / innovation
Buyers’ biggest problem with suppliers
1. Pricing issues
2. Availability of product of service people
3. Communication / customer service
4. Delivery lead/time
5. Technical support / expertise
*Source: Purchasing Survey
Larson note: Get yourself and staff ready for people to buy from you. You are going to…
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Added by Howard Larson on May 15, 2009 at 10:00am —
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