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Warren Sukernek

Warren Sukernek's Blog (35)

A Social Media Postcard from Vietnam

As some of you know, I’ve been in Vietnam for the last 2 weeks working with the Lift9 research team. Vietnam is a fantastic place and our wonderful team has really made me feel welcome.

During my visit, I’ve been able to keep in touch with fri

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Added by Warren Sukernek on November 13, 2009 at 4:29am — No Comments

Can I catch Happiness from My Twitter Community?

A year ago, Clive Thompson wrote

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Added by Warren Sukernek on September 13, 2009 at 10:15pm — No Comments

Tweet Your Way to a New Job

Last night I presented Tweet Your Way to a New Job to the Greater Seattle Jewish Business Network (GSJBN). I talked about my experience using Twitter to help in my job search. We had some great discussions around job searches and how to use social media to further your efforts. I think several people found it helpful. The presentation is posted here.

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Added by Warren Sukernek on September 10, 2009 at 12:10pm — No Comments

One Player Shows the NFL How to Tweet

Last week the National Football League (NFL) announced that it was banning Twitter, before, during, and after games. The NFL said that it will let players, coaches, and other team personnel engage in social networking during the season. However, they will be prohibited from using Twitter and from updating profiles on Facebook and other social-networking sites during games. The Twitter ban goes int… Continue

Added by Warren Sukernek on September 7, 2009 at 11:32pm — No Comments

The most wonderful time of the year

Staples is bringing back The Most Wonderful Time of the Year, perhaps the most well-known and loved back-to-school television commercial ever created. I can’t believe that the commercial series first ran 15 years ago! As a parent, it is kind of exciting to send the kids back to school. But that’s not what is making the summer doldrums fun in the social media world. Today was

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Added by Warren Sukernek on August 18, 2009 at 10:30am — No Comments

97% of Twitter members think brands should engage with customers on Twitter!

There have been a lot of studies of Twitter users lately. Have you seen this study by PMN that says only 22% of Gen Y consumers are using Twitter. Or this Harvard Business Review study of 300,000 users reveals that the 10% of Twitte

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Added by Warren Sukernek on June 4, 2009 at 10:56pm — 1 Comment

Twitter presentations

Last week at the WOMMA University conference, I was one of the leaders of the workshops focused on optimizing your Twitter performance. As a takeaway for the attendees, I sent links to a few Twitter presentations that I had created.

A few months ago, I presented Become a Twitter Ninja at a webinar sponsored by The Society

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Added by Warren Sukernek on May 21, 2009 at 12:49am — 1 Comment

WOMMA rocks South Beach: Inside the numbers

I returned from a great WOMM U. social media and word of mouth marketing training event put on by WOMMA in South Beach. It was a great event and I got to lead a few workshops on Twitter. You can find those presentations,

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Added by Warren Sukernek on May 17, 2009 at 8:24pm — No Comments

140: The Twitter Conference - Who's in?

Every day we hear about Twitter’s popularity - Record number of users, new celebrity members, Ashton Kutcher and his 1,000,000 followers. Another indicator of Twitter’s growth and popularity is the number of conferences popping up. Jeff Pulver is putting on his 140 characters confer

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Added by Warren Sukernek on May 4, 2009 at 10:22pm — No Comments

Convergence: Mark Zuckerberg is now on Twitter

While reading my blog feeds over coffee this morning, I read on VentureBeat that Mark Zuckerberg, Facebook CEO, created a public account on Twitter.

After reading the article, I checked out his account and foll

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Added by Warren Sukernek on March 8, 2009 at 11:54pm — No Comments

Twestival inspires Twitter for good all around the world

twestival It seemed like half of Twitter was partying at th

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Added by Warren Sukernek on February 14, 2009 at 2:38pm — No Comments

Become a Twitter Ninja Webinar!

Today I was fortunate to present a webinar with the great folks from The Society for Word of Mouth, Ben McConnell and Jackie Huba, Become a Twitter Ninja. We had a great crowd on the webinar, all excited to learn more about taking the next step on Twitt

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Added by Warren Sukernek on February 11, 2009 at 11:06pm — 3 Comments

Is Twitter becoming Facebook?

As Twitter grows and becomes more mainstream, it must appeal to those outside of the Social Media fishbowl. Four recent entrants appear to be doing just that.

Last week, we saw the debut of the Shorty Awards. According to the website, The Shorty Awards honor the world’s top Twitterers in categories as diverse as startups,

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Added by Warren Sukernek on December 15, 2008 at 12:18pm — No Comments

I love engaging with the brand on Twitter, but do I have to know the person behind the curtain?

A very provocative post on Mashable today in which Mark Drapeau shares his thoughts about brands on Twitter. Mark thinks that brands should not be on Twitter, but that people ‘hide’ behind organizational brands, obscuring their persona and therefore reducing authenticity and transparency. Yes, it’s a subjec

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Added by Warren Sukernek on December 12, 2008 at 8:57pm — 2 Comments

The Invisible Twitter Man

An interesting controversy on Twitter today. Matt Bacak, anyone ever hear of him? – Exactly - self released a press release calling himself, The Powerful Promoter, “First Facebook, now Twitter. The Powerful Promoter, Matt Bacak, has taken himself to the top of the social media networks y

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Added by Warren Sukernek on December 2, 2008 at 6:00pm — 6 Comments

Who cares about Qwitter?

I like to try new tools that augment the Twitter experience. Some have proven to be fantastic like Summize which Twitter eventually bought. For the past 6 weeks, I have subscribed to Qwitter. Qwitter is a tool that tracks when someone unfollows you on Twitter, and t

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Added by Warren Sukernek on November 30, 2008 at 11:30pm — 4 Comments

Shaq is keepin it real on Twitter

w:Shaquille O'Neal of the w:Miami Heat.Image viaContinue

Added by Warren Sukernek on November 24, 2008 at 12:48am — No Comments

Why doesn't the NFL chat with fans on Twitter? And can Twitter profit from them?

nyj Last night we saw one of the most exciting regular season football games in quite some time as the Jets beat the Patriots, 34-… Continue

Added by Warren Sukernek on November 15, 2008 at 2:05pm — 5 Comments

Why your company needs to be on Twitter

A Survey of Brand Perception on Twitter
Recently Peter Sorgenfrei and Warren Sukernek conducted a survey on Twitter regarding users’ perception of brands on Twitter. We surveyed 240 people
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Added by Warren Sukernek on November 13, 2008 at 12:10am — No Comments

Zappos - A lesson we all can learn

Image representing Zappos as depicted in Crunc...Image via CrunchBasWe often talk about… Continue

Added by Warren Sukernek on November 6, 2008 at 11:58pm — No Comments

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