“It is the function of creative people to perceive relations between thoughts, or things, or forms of expressions that seem utterly different, and to be able to Connect the seemingly Unconnected”. –William Plomer
SELF-ORGANIZING-SYSTEMS (S.O.S.)
Watch a large flock of birds in flight in the city. It is a liquid mass of self-propelling feathers. The flock swoops, dives and turns on a mark, before…
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Added by Tom Merilahti on October 20, 2009 at 4:24am —
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Facebook, twitter, ning sites and other social medial sites are great ways to engage your customers. There are many ways you as a marketer can take advantage of this new and misunderstood phenomenon.
1. Incorporate social media networking into a header or footer in your email template. You can keep it simple with a little link to your facebook fan page of your business twitter account; of you can make it quite complex and encourage sharing to Digg, Delicious or other sites. If you…
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Added by Howard Larson on October 13, 2009 at 10:30am —
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Added by Warren Sukernek on September 13, 2009 at 10:15pm —
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Last night I presented Tweet Your Way to a New Job to the Greater Seattle Jewish Business Network (GSJBN). I talked about my experience using Twitter to help in my job search. We had some great discussions around job searches and how to use social media to further your efforts. I think several people found it helpful. The presentation is posted here.
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Added by Warren Sukernek on September 10, 2009 at 12:10pm —
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Last week the National Football League (NFL) announced that it was
banning Twitter, before, during, and after games. The NFL said that it will let players, coaches, and other team personnel engage in social networking during the season. However, they will be prohibited from using
Twitter and from updating profiles on Facebook and other social-networking sites during games. The Twitter ban goes int…
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Added by Warren Sukernek on September 7, 2009 at 11:32pm —
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Staples is bringing back The Most Wonderful Time of the Year, perhaps the most well-known and loved back-to-school television commercial ever created. I can’t believe that the commercial series first ran 15 years ago! As a parent, it is kind of exciting to send the kids back to school. But that’s not what is making the summer doldrums fun in the social media world. Today was
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Added by Warren Sukernek on August 18, 2009 at 10:30am —
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Within a very short period of time in human history, many Billion Dollar businesses have been built:
Amazon
eBay
Facebook
Google
Linkedin
Microsoft
Oprah
Twitter (probably soon)
Yahoo
YouTube
The people who created these companies have seen an idea in their mind's eye, felt it in their soul, sketched it out in writing, dreamed about it in their sleep, and followed it through the processes of birthing, nurturing, and flourishing. As a result new businesses which help millions of people have bee…
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Added by Vincent Wright on August 8, 2009 at 12:07pm —
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twitter buttons
Thank You, Frank DeLoach Continue
Added by Frank DeLoach on August 2, 2009 at 2:58pm —
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What Is the 20 Dollar Twitter Trick?
Yep, the $20 dollar twitter trick, is not really a trick, just some fast ways to make a big dif
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Added by Nick Simpson on July 25, 2009 at 1:50pm —
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My Twitter Tactics and its associates have been keeping an eye on Twitter and it is a growing beast. It's size dwarfs most of its social media competition. Of course there are many who h…
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Added by Nick Simpson on July 9, 2009 at 1:28pm —
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Video On Twitter?
How many people have seen
video on twitter?
Probably not many, because twitter does…
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Added by Nick Simpson on July 2, 2009 at 11:09pm —
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There have been a lot of studies of Twitter users lately. Have you seen this study by PMN that says only 22% of Gen Y consumers are using Twitter. Or this Harvard Business Review study of 300,000 users reveals that the 10% of Twitte
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Added by Warren Sukernek on June 4, 2009 at 10:56pm —
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1. Do tailor your message to fit the recipients you are targeting. Recycling a mailing piece originally intended for one segment, say men and try to portion it at woman will just not do it. It is better to not advertising at all then to get lazy and send out the wrong message
2. Don’t just talk about equality. Your company and brad will win more loyalty in the market if your company is known for supporting its employees. Human rights issues do make a difference.
3. Do remain s…
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Added by Howard Larson on May 21, 2009 at 10:58am —
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Last week at the WOMMA University conference, I was one of the leaders of the workshops focused on optimizing your Twitter performance. As a takeaway for the attendees, I sent links to a few Twitter presentations that I had created.
A few months ago, I presented Become a Twitter Ninja at a webinar sponsored by The Society
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Added by Warren Sukernek on May 21, 2009 at 12:49am —
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Every day we hear about Twitter’s popularity - Record number of users, new celebrity members, Ashton Kutcher and his 1,000,000 followers. Another indicator of Twitter’s growth and popularity is the number of conferences popping up. Jeff Pulver is putting on his 140 characters confer
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Added by Warren Sukernek on May 4, 2009 at 10:22pm —
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Like most Web 2.0 areas, social media marketing is not a very well defined or even understood marketing tool. The so called experts have seemed to latch into one or two areas, learned how to use them and hand the word expert on the back end of there name and off they go. Dare I say there are no long term experts only people running ahead of the pack. Truth is we are all running not just to catch up but to keep up it this evolving web world. What was once true 6 months ago has changed. E-mail, so…
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Added by Howard Larson on April 21, 2009 at 9:55am —
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Is it possible as I alluded to yesterday to market and measure your marketing to each customer as an individual in real time?
There are already easy things you can be putting in place to get your marketing on the cheap. Things like auto-messaging response to emails. On-hold ad messages on your phone. Cross referencing your CRP for name, telephone number, company name, buying patterns.
If you were to look at the dashboard or your car and see all the little gages and buttons what do they do as a…
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Added by Howard Larson on April 15, 2009 at 9:34am —
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You have customers. At least I hope you do. So. .
To start, ask them if they know anyone in organizations, or clubs that could use your service like they do. I’m not talking about one of the official networking groups or clubs here but chambers, rotory, etc.
Everyone is facing the same kinds of problems right now. Clients, pricing, market share, so why not help each other out.
Sharing recommendations either in f2f or the different SM sites is key to building your referral base and your busine…
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Added by Howard Larson on April 2, 2009 at 11:54am —
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When you stack SEM up against social advertising, it wins every time. However, as someone that has run and believes in SEM campaigns, my biggest issues with any type of direct marketing effort is that there is very little longevity. Yes, I know it's possible to optimize Search Engine campaigns but, you still need to invest more time and/or money in them in a month or so to keep your ranking.
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Added by Howard Larson on March 12, 2009 at 10:30am —
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While reading my blog feeds over coffee this morning, I read on VentureBeat that Mark Zuckerberg, Facebook CEO, created a public account on Twitter.
After reading the article, I checked out his account and foll
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Added by Warren Sukernek on March 8, 2009 at 11:54pm —
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