All Blog Posts Tagged 'campaigns' (3)

Starbucks has launched a new loyalty program as they looks for better customer engagement. Starbucks has tapped Draftfcb to assist with direct marketing, loyalty and CRM efforts as the company even as the company enters a cost-saving and retention mode. The program will focus on the card-based CRM program, Starbucks Card Rewards, that the coffee chain launched last spring, and its upgrade, Starbucks Gold Rewards, which launched in October. According to a company release, “Positive progress ha… Continue

The new study by the EEC found that retailers are putting more focus on list hygiene. 38% of retailers surveyed are asking subscribers to confirm their e-mail address by re-entering it when opting in. This is up from 27% last year. In addition, 5% of retailers are now using a confirmed (double) opt-in process, up from 3% last year, which improves list quality and assures that consumers know for what they are opting in. The new study examined the opt-in practices of 120 of the top online retaile… Continue

You can cut down on the rate at which recipients delete or report your e-mails as spam by using a company name, the name of a familiar associate or product name in the ‘from' field. Good design starts before a recipient even opens an e-mail message. Recent studies show 35% of e-mail users open messages because of what's contained in the subject line, while 69% of e-mail recipients report e-mail as spam based on the subject line. You need to get this right, or your campaign might as well not happ… Continue