Sales & Marketing: E-Mails That Sell
Turning employee missives into ad campaigns
By: Kasey Wehrum
Published May 2009
The average employee sends about 38 e-mails a day. Could those be wasted marketing opportunities? That's the thought that occurred to Sean Guerin, co-founder of U.S. Imaging Solutions, a Davie, Florida–based company that sells and services copiers and printers. Guerin decided to try WrapMail, a service that slips advertisements for his company's products into the e-mails his…
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Posted on May 15, 2009 at 12:51pm —