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Profile Information
- About Me:
- As the National Director - Digital Marketing for ADP Dealer Services I am responsible for establishing business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive industry vertical markets. My role is primarily focused on business development while defining and providing Digital Marketing solutions to car companies and dealers. The solutions I drive development of are designed to accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.
I have 20+ years of leadership in information technology enabled automotive strategy and tactical implementation. Expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.
I am Experienced in using market research to improve results from people, business processes and the technology used to execute.
Within the automotive industry I am considered an OEM and Retail Automotive organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.
- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.
- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.
- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.
- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.
- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.
- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.
- 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership.
- 2008 Dearborn, MI: Ralph secures landmark agreement and purchase order from ford Motor Company to migrate 50% of all ford dealerships from conventional local marketing and advertising to more effective digital marketing strategies and tactics.
Visit Automotive Digital Marketing Professional Community
- Website
- http://www.RalphRPaglia.com
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ADP DEaler Services Seeks a Dynamic Digital Marketing Professional to Lead their Digital Advertising Operations Team
Posted on March 13, 2009 at 9:19pm —
How much do you know about what is happening at the Automotive Digital Marketing Professional Community?
Did you know there are now over 1,400 members on Automotive Digital Marketing Professional Community?
Hav… Continue
Posted on September 6, 2008 at 4:15pm —
Kelley Blue Book eNetwork Brunch Seminar in Chicago on September 12th is Free to ADM Members!
Posted on August 17, 2008 at 11:30am —
Do you know about the Automotive Digital Marketing Professional Community?
Did you know there are now over 1010 members on Automotive Digital Marketing Professional Community?
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?
Did you know that there are over 221 blog posts on Automotive Digital Marketing Professional Community?
When was the last time you posted… Continue
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?
Did you know that there are over 221 blog posts on Automotive Digital Marketing Professional Community?
When was the last time you posted… Continue
Posted on July 5, 2008 at 6:14pm —
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© 2009 Created by Vincent Wright
Comment Wall (17 comments)
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Best wishes,
Marie
I read your page with interest as I am a Ford employee who took one of the educational buyouts and opened my own VA practice.
If there is anything I can do to help you in your endeavors, please contact me!
Thanks for adding me!
Viki Garrison, Owner
Ask Viki! Ltd.
www.askviki.com
info@askviki.com
513-726-1818
513-726-0253 fax
Thank you for taking the time to contact me. It is my pleasure to meet you.
What an impressive background you have! Clearly you have been at the top of the game with both the auto world and internet. I've been online/telneting since 1988. So I know some of what you had to go through to bend the bbses to your will to for lead generation. That was no easy task.
It is always nice to meet someone so focused and positioned themselves to know their market like you have. I look forward to getting to know you on here.
Kind regards,
Stacey
Thanks for connecting. I finally contributed to my "about me" section. I'd welcome a chance to get your thoughts on CSR, social capital and carbon offsetting programs as areas of interest in your industry.
Feel free to take a look my more complete profile and share your thoughts or questions.
All the best!
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Carole
Thanks for the invite!
Cherie
Thanks so much for the invite. I look forward to connecting with you.
Have a great day!
Regards,
Madeline
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