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Jay Deragon
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  • Hendersonville, TN
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Bridge To The “Mind of The Market”

You see there is a bridge you must build to get to the new market and it requires new thinking. Related posts:
  1. Is Social Media Shifting? Each of the ten points above reflect current shifts that...
  2. Communication Transforms Everything What is on the other side of transformation is change...
  3. Do You Copy Or Create? To create a new bandwagon requires you to think by...
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The Social Media Polls Say……

Packs don't necessarily believe anything of substance rather they react to crowds believing they'll miss out on something. Think about the "something" before you do something! Related posts:
  1. Do You Copy Or Create? To create a new bandwagon requires you to think by...
  2. Is Social Media Shifting? Each of the ten points above reflect current shifts that...
  3. Social Media And Management Since communications is the fiber of any economy one would...
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Drinking The Social Media Kool-Aid?

You have to decide whether to follow the crowd or think on your own. Your thinking can be enhanced by a few rather than the many or by what is popular today. Related posts:
  1. What Will Bend Social Media? Tomorrow is framed by what can't be done today but...
  2. The Social Media Polls Say…… Packs don't necessarily believe anything of substance rather they react...
  3. A Strategy For Social Media ROI? Using old knowledge and old methods reveals your intent to...
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Buyers vs. Sellers: Who Serves Who?

The new marketplace will not be designed by the "silo mentality of old markets" rather it will be created by those who understand the value of an "open marketplace". In case you didn't know the marketplace is already open to conversations which reflect what the market wants and needs. Related posts:
  1. What Will Bend Social Media? Tomorrow is framed by what can't be done today but...
  2. Is Social Media Shifting? Each of the ten points above reflect current shifts that...
  3. 5 Things You Must Ask About Social Media To effectively address these issues requires new knowledge from the...
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The Execution of The News

People need to produce stuff to bring to the marketplace. The NEWS reflects the trials and challenges of producing stuff. Therefore, according to the history test, anything that does not increase human productivity is not news. Related posts:
  1. Building Our Own Economy Why can't we begin to put this knowledge to work...
  2. Communication Transforms Everything What is on the other side of transformation is change...
  3. What Is Execution 2.0? 80% or more fail while 20% succeed. Why? Because 80%...
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What Will Bend Social Media?

Tomorrow is framed by what can't be done today but what should be done tomorrow. Doc sees what should be done and we'll see what leaders will help him bend the rules so it can be done. Related posts:
  1. Is Social Media Shifting? Each of the ten points above reflect current shifts that...
  2. Buyers vs. Sellers: Who Serves Who? The new marketplace will not be designed by the "silo...
  3. Social Media Counterfeits? Social media counterfeits are those that copy, or try to...
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What Does 1,000 Post Get You?

It doesn't matter whether you provide the market with products or services getting results is dependent on the process and the relationships you build. Related posts:
  1. Do You Copy Or Create? To create a new bandwagon requires you to think by...
  2. Social Media Counterfeits? Social media counterfeits are those that copy, or try to...
  3. Do U Know What U Don’t Know? The ushering in of new knowledge is the beginning of...
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What Is Your Social Strategy?

A social strategy defines how the organization can better "relate and communicate" with all its constituencies. Related posts:
  1. Is Social Media Shifting? Each of the ten points above reflect current shifts that...
  2. Who Has Social Media Directions? It takes time, talent and knowledge to find the...
  3. How Do You Sell Social Media? If you haven't first figured out what your market wants...
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Old Strategies No Longer Work!

The markets of conversations spread faster than most organizations can react. Building a strategy from the outside in is vital to your future success. Much has to change starting with your thinking. Related posts:
  1. Is Social Media Shifting? Each of the ten points above reflect current shifts that...
  2. Communication Transforms Everything What is on the other side of transformation is change...
  3. Social Media Force Fields The reason is that the power of communications has been...
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A Strategy For Social Media ROI?

Using old knowledge and old methods reveals your intent to not change with the demand of the markets Related posts:
  1. What Is Your Social Strategy? A social strategy defines how the organization can better "relate...
  2. Is Social Media Shifting? Each of the ten points above reflect current shifts that...
  3. What Will Bend Social Media? Tomorrow is framed by what can't be done today but...
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Latest Activity

Jay Deragon added 2 blog posts
2 hours ago
Hi Jay, I'm very sorry about your son. I did not know that about you, and I am truly sorry. You're right, of course. And I suspect many social media celebrities are here today and gone tomorrow. I realized this a couple of months ago when I was ...
on Monday
A blog post by Jay Deragon was featured
This post may seem harsh but is meant to expand our thinking, mine included. Bear with me. It seems that popular bloggers and communities are creating a "cult like" following of readers who buy into published perspectives. People follow popular ...
on Monday
Jay Deragon added a blog post
This post may seem harsh but is meant to expand our thinking, mine included. Bear with me. It seems that popular bloggers and communities are creating a "cult like" following of readers who buy into published perspectives. People follow popular ...
on Monday
Jay Deragon and Michael Beddows are now friends
November 10
November 9
A blog post by Jay Deragon was featured
How many times have you been asked "Can you explain social media to us?" Then you have to think about how to explain the entire (r)evolution of the internet and its present state. Try doing that and you'll lose most people's attention. It has bee...
November 7
Jay Deragon added a blog post
How many times have you been asked "Can you explain social media to us?" Then you have to think about how to explain the entire (r)evolution of the internet and its present state. Try doing that and you'll lose most people's attention. It has bee...
November 7

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Profile Information

About Me:
Jay Deragon is considered one of the premier entrepreneurial thought leaders in the dynamic social networking space and the emerging industry of social media.

His blog - http://www.relationship-economy.com serves as a reference point for the emerging industry of social networks and is read by thousands each month and is referenced throughout the social web.

He is a noted speaker and is working with numerous Fortune 500 companies to help them effectively define and implement their virtual strategies for use of the social web as a new median for marketing and influence.

Mr. Deragon is also Co-Author, of “The Emergence of The Relationship Economy” just released in January of 08 and can be accessed here

The book was a collaborative effort with three other authors and the forward is written by Doc Searls, Co-Author of The Cluetrain Manifesto. New York Times columnist Thomas L. Friedman calls Doc Searls “one of the most respected technology writers in America“. J.D. Lasica, author of Darknet, calls Doc “one of the deep thinkers in the blog movement.” Doc is currently based at Harvard University, where he serves as a Fellow with the Berkman Center for Internet & Society.

Mr. Deragon is Co-Founder and Managing Partner, Strategy, of Link to Your World, LLC http://www.linktoyourworld.com

Mr. Deragon has over 25 years experience in working as a strategic consultant for numerous industries such as wireless, entertainment, capital markets and technology. He has consulted with businesses of all sizes from the Fortune 500 to middle market organizations and non-profit associations.

Mr. Deragon educational experience includes:

University of Southern Maine BA, Business Management, 1977 – 1979

Activities and Societies:

Accredited Risk Manager, Dartmouth College Continuing Education, 1994
Certified Quality Engineer, University of Madison Wisconsin, 1990
Six Sigma Instructor, GE Black Belt School, 1991
ISO 9001 Instructor, University of Wisconsin, 1989
Hoshin Planning, GOAL/QPC, 1998
Theory of Constraints, Goldrat Institute, 1999
D.I.S.C. Instructor: Hall & Associates, 1984



To contact Jay Deragon please send email to jay.deragon@gmail.com
Website
http://www.relationship-economy.com
Website:
http://www.linktoyourworld.com

Jay Deragon's Blog

Jay Deragon

The Social Media Stampede of 2010?

It is happening. Everywhere you turn, online and off-line, everyone is discussing or publishing stories… Continue

Posted on December 3, 2009 at 6:33am —

Jay Deragon

Bridge to the "Mind of the Market"

Knowledge GapSometimes we wonder why people don't understand what we are saying. Lots of time people wonder what are we saying. In these instances their is a gap in… Continue

Posted on December 2, 2009 at 10:32am —

Jay Deragon

Drinking The Social Media Kool-Aid?

matters__fullThis post may seem harsh but is meant to expand our thinking, mine included. Bear with me.

It seems that popular bloggers an… Continue

Posted on November 30, 2009 at 6:34am — 1 Comment

Jay Deragon

Can You Explain Social Media?

Consumer processHow many times have you been asked "Can you explain social media to us?" Then you have to think about how to explain the enti… Continue

Posted on November 7, 2009 at 7:02am —

Jay Deragon

5 Things You Must Ask About Social Media

Influence Transf


Everyone seems to be asking a lot of questions about social media. Subsequently everyone has an opinion as to the answers to

Continue

Posted on October 19, 2009 at 8:00am —

 
 

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