Now here's one to keep your busy eyes on: SMO (Social Media Optimization)!
"Huh?", you say … "Vincent, I'm just now getting use to understanding RSS and SEO and SEM and now you want me to understand "SMO", too? (I kinda had fun writing "SMO" at the end of that sentence! )
Well, as I understand it, SMO is cool, simple, and invaluable to you and your social networking missions.
Rohit Bhargava is credited with inventing the term SMO.
Rohit's five rules of Social Media Optimization are:
1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
A few interesting sites in the early development of Social Media Optimization: