I LOVE My Resume!

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Comment by Kathy Green-Jones on May 22, 2008 at 1:05pm

I need some feed back on my resume that is listed below. Your help is grately appreciated.

Comment by Kathy Green-Jones on May 22, 2008 at 12:32pm

Kathy L. Green-Jones
12318 Gale Avenue #B
Hawthorne, CA 90250
(310) 263-1612
(310) 944-8614 Cell
E-mail: greenjones@aol.com

JOB OBJECTIVES:

To utilize my 20 years of media buying and planning, marketing, account management, research, budget management and client relations as a Media Manager, Supervisor or Director.

QUALIFICATIONS

• 20 years experience in national, regional and local media buying and planning
• Thorough knowledge of budget management, budget analysis, co-op promotions/tie-ins & account management
• Thorough knowledge and experience in the general, African American & Hispanic markets, & Direct Response
• Comprehensive knowledge of all media forms of advertising in radio, TV, cable, out-of-home, print, internet and alternative
• Ability to compile and analyze performance data and metrics
• Ability to create and develop presentations, proposals and competitive analysis reports
• Expert in guiding and educating clients of basic media buying/planning strategies
• Familiar with Simmons, MRI, Bacon’s Directory, SRDS publications, Starch, Encyclopedia of Advertising, Nielsen, Arbitron, etc
• Extensive experience in client relations, automotive, movies, music, corporate branding/sponsorship, hair and beauty, government, financial, travel, fast foods and restaurants, beverages, home videos, theme parks, lotteries, legal & political
• Outstanding written & oral skills
• Excellent ability to delegate, prioritize, train, multi-task, liaison will all levels of management and staff, and maintain calm professionalism
• Skilled conflict resolution manager

EMPLOYMENT HISTORY

Lord & Jones 11/05 - present
Hawthorne, CA POSITION: Media Consultant

DUTIES/RESPONSIBILITIES: Provide guidance and education to the client of basic media buying and planning strategies, consult, prepare and develop expert analysis and media strategies to improve clients’ businesses, and generate new business, present competitive analysis reports, negotiate and execute media plan and buys. Research and develop venue information for musicians and bands. Research client objectives, and target audience to ensure a winning media strategy. Develop reach and frequency, TRP, CPP and ROI goals. Manager client budgets to ensure client target, goal and objectives are met. Develop appropriate media mix through research and client involvement. Develop and drive projects from conception to completion along with client involvement.
ACCOUNTS: P-Bass Jonz Entertainment International, The Platters, Noel Webb, Rainmaker and Son, and Media Buying Academy and HCG (Health Communications Group) and The Media Buying Academy

The Media Buying Academy (www.mediabuyingacademy.com) – Senior Media Instructor: Provide in-depth hands on guidance on Basic media buying and planning strategies in, Radio, Television and Cable, Print, Outdoor, Theater and the Internet

 
LAGRANT COMMUNICATIONS 07/04 – 10/05
Los Angeles, CA POSITION: Media & Promotions Director

DUTIES/RESPONSIBILITIES: Interfaced with all clients to translate their needs and marketing objectives into a strategic and comprehensive communication and advertising campaigns. Researched, developed and implemented all media plans, strategies, media buys and POV for all clients. Nurtured and developed client relationships. Managed client budgets to ensure client target, goal and objectives were met. Develop all traffic rotation and instructions for traffic manager and traffic department. Negotiate all media rates, cost and product placement with all media outlets. Develop competitive spending, research and briefs for all clients. Established and maintained outstanding relationships with all media outlets. Researched client target audience to ensure proper client fit. Worked closely with creative director and creative department to ensure client media objectives were met. Worked closely with account executive to ensure media message were met. Trained and developed staff as needed. Supervise a department of 4 people.
ACCOUNTS: Southern California Edison, California State Lottery, Office of National Drug Control Policy (ONDCP), LAPD Recruitment, American Cancer Society, Absolut Vodka- Mandarin Orange, Harley Davidson, Karen Bass, Tyco and Las Vegas Visitors and Convention Bureau, Tyco and GlaxoKlien


Marathon Media 08/01 – 11/01
Santa Monica, CA POSITION: Sr. Broadcast Supervisor

DUTIES/RESPONSIBITIES: Oversee the day-to-day research, development and implementation of media plan and buys. Negotiate rates, make-goods, and make-up weight for top 5 markets and Canada. Maintained client relationships to ensure media goals were maintained and objectives met. Supervised and trained a department of 3 people. Maintain competitive spending, research and brief binder for client briefing. Develop and maintain client budget and objectives. Develop appropriate media mix through research and client involvement.
ACCOUNTS: Aaliyah, Lenny Kravitz, Paul McCarthy, Bee Gees, Janet Jackson, NOW (Volumes 1-9) and U2

Walker Advertising, Inc. 10/98 – 01/01
San Pedro, CA POSITION: Sr. Media Buyer/New Business Development

DUTIES/RESPONSIBILITIES: Oversee the day-to-day research and development and implementation of media plan and buys. Negotiate rates, make-goods, and make-up weight for general and Hispanic market of Los Angeles and surrounding area. Maintained client relationships to ensure media mix and objective are met. Interface with all clients to translate their needs and marketing objectives into a strategic and comprehensive communication and advertising campaign. Researched, developed and implemented all media plans, strategies, media buys and POV for all clients. Nurtured and developed new clients for proposed new business. Work with traffic department to ensure traffic instruction and rotation reflected client objective.
Work closely with media director to develop media presentations for new and prospective clients. Maintain close relationship with all media outlets.
ACCOUNTS: 1-800-THE-LAW2, Los Defensores & Asguranza

Carat/ICG, Inc. 03/97 – 09/98
Los Angeles, CA POSITION: Media Buyer (Freelance)

DUTIES/RESPONSIBILITIES: Negotiate, schedule and buy appropriate media for client objective and goals. Research target audience to ensure media mix has been met. Work closely with media planner and media director to implement media plan. Maintain close relations with media outlets.
ACCOUNTS: Carl’s, Jr., Hardees’s, Dallas Ford, Red Bull (Launch), Eastwood Insurance, Bar None, DeVry, Marcella Beauty School, Baskin & Robbins






Foote, Cone & Belding, Inc. 05/95 – 02/97
Santa Ana, CA POSITION: Media Buyer

DUTIES/RESPOSNIBILITIES: Negotiate, schedule and buy appropriate media for client objective and goals. Research target audience to ensure media mix has been met. Work closely with media planner and media director to implement media plan. Maintain close relations with media outlets.
ACCOUNTS: Mazda, Mazda Dealer Association, Pollo Loco, Del Taco, Coco, Carroll’s & Sizzler

OTHER ACCOUNTS: Disney Properties: Disneyland, Disney World, Disney Home Videos, Disney Television, Buena Vista Television, Buena Vista Movies, Fantastic Sam’s, Super Cuts, Pep Boys, 7-Up, Kern, Bartles & Jaymes, Kemper Financial, Mattel, Dodge, GM, Saab, Volvo, Chevrolet, Mercedes Benz, Reno Visitors & Convention Bureau, Bally, Harrah’s, Mirage, Denny’s, Honey Baked Ham, Pavilions/Vons & Universal Movies

SYSTEMS: Word, Excel, Power Point, Outlook, CORE, Donovan, Mottert System, NNet, Strata, Third Party Publishers

CERTIFICATION: Instructor-The Media Buying Academy Boot camp- In process of being certified CMG (Certified Media Generalist)

EDUCATION
BA Communications: Advertising & Marketing Development
University of Washington – Seattle, WA References available upon request (www.linkedin.com)

Comment by Louri Boilard on April 17, 2008 at 2:18pm

Hello All: I would like to introduce you to my company - Resume Brilliance. www.resumebrilliance.com - for those who want to love their resume, I can certainly help!

Smiles - Louri

Comment by Heather Gardner on April 17, 2008 at 11:52am

I haven't done my own resume in 6 years... I need a new one! I was hoping to have a professional do it for me :-)

Comment by Natosha on April 17, 2008 at 10:36am

My resume just landed me a great new job! I was just about to pay a professional to do it over for a fee. I still would love to know what makes a good resume great, and how to make my resume stand out.

Comment by Fernando Espinosa on April 17, 2008 at 10:18am

Hi Vincent,

I have 14 years of experience as a recruiter specialized in the manufacturing industry in Mexico and the US/Mexico border region.

I know that there are hundreds of resume experts that provide advise about the basic guidelines to follow in creating one and I always recommend the job seekers to read and review their advise to understand the basic framework needed to create one.

I also believe that for a candidate to say " I LOVE my resume" he or she needs to know that there is not a perfect formula or recipe to create a resume and that you might need to have several "lovely resumes" tailored to different audiences and their expectations.

Your resume is in a way, a reflection of your own identity, your self esteem and self concept therefore it has be very unique and different because everbody is different.

The fact that a job seeker posses certain qualifications and skills don't necesarily means that the job seekers' audience is interested to know them all. Therefore, the candidate needs to highlight only the relevants aspects of his/her expertise that are directly related to the qualifications required to perform a job in a given company.

In summary, you can use a resume template to highlight your qualifications, achievements, technical expertise, abilities and education & training but the content of the resume will need to reflect your professional identity and how all those aspects combined make you the right fit for the position that you are targeting.

Therefore, for a resume to be lovely needs to be lovely for the job seeker but also to the potential employers targeted and fulfill their needs and expectations. In other words, your resume will need to reflect your value added from your perspective but also will need to be perceived as valuable for prospective employers. You need to close the loop in the communication process to make sure that the message that you want to send to your audience is perceived in the same way that you expected and the only way that you might be successful in achieving that goal is for you to get to know your audience and understand their needs and expectations.

Comment by Mario Lopez on April 17, 2008 at 12:30am

Dear Vincent,

Good evening. Another excellent idea of yours... I think that as a job seeker, discussing about the never ending issue (crafting a "good" resume), will be extremely useful in terms of clarifying things and maybe "miths".

Again, Thank you very much.

Respectully,

Mario Lopez.

Comment by Arjuun Chhokar on April 17, 2008 at 12:21am

Hi Vincent,

Great idea to start this forum. Keep the good work goin mate and lets hope to see a lot of others join and share thier views.